Responsive Service.  Impressive Results. 

Experience That Works for You

The Media Plan 

Creating the correct test plan will determine the future of any campaign -- done properly it can save time and money, resulting in the reward of high revenue streams. Considerations Include: 

  • Impact of seasonality 
  • Timing and budget
  • Reporting of data 
  • Financial requirements
  • Forecasting and inventory management
  • Front end and back end impact

The Creative Process:

Creative drives the consumer reaction and ultimate purchase decision -- it has to be persuasive and it has to deliver a message in a very short timeframe.  Considerations include: 

  • Budgeting
  • Format
  • Offer combinations
  • Testing platforms
  • Length of commercial
  • Impact of spokesperson
  • 800 numbers and placement .​
    • Put our experience to work for you. 

Direct Response Television seems simple yet it is quite complex, and requires analytical plus creative capabilities combined with an instinct for the consumer's needs.  We represent extensive experience in the following areas: 

  • Long Form and Short form creative
  • Long form and short form media buying
  • Media operations
  • Call center selection and management
  • Customer service program education 
  • Brand and product management
  • industry 'Best Practices"​
    ​We have the depth of industry experience required to drive success..  Your success..